Are you stepping into the Web3 realm? If you have a capable team with a strong skill set, your first hurdle will be finding clients. Securing clients is a tough task, especially when breaking into a new industry like Web3. The Web3 landscape holds enormous potential in software development, constantly pushing the boundaries of technology. We saw this as a fantastic opportunity to grow and expand. We're proud to have built an impressive portfolio of Web3 projects and continue to work on exciting new ones. This success comes from connecting with visionary clients who need our expertise to bring their ideas to life. In this blog, we’ll explore how we find clients in the Web3 space and discuss key factors for retaining them and ensuring a great collaboration experience for both our team and the client. Let's dive in.

Strategies for finding clients in Web3

Identifying and attracting clients in the Web3 space is essential for any team aiming to establish itself. Here’s how we go about it:

Leveraging social media

In Web3, social media remains as crucial for business development as it is in Web2. On X effective strategies include examining the followers of competitors, searching for tweets around specific keywords, and identifying individuals with relevant keywords in their bios (like web3 community manager, web3 VC). There are also tools available to automate these searches.

Although LinkedIn may have a mixed reputation in the Web3 community, we've found that many Web3 founders are quite active on this platform, making it another valuable channel. Additionally, Discord can be a powerful tool for making connections and reaching out to potential contacts, even though it might not be the easiest platform for identifying new leads or communities.

Engaging in Web3 communities

To generate leads in Web3, it’s crucial to immerse yourself in the crypto community. Numerous online platforms are frequented by your target audience, including X, Discord, Reddit, Telegram.

While this list isn’t exhaustive, these platforms are hubs for Web3 community building. Hosting a X Space, answering questions on Reddit, and conducting AMAs (Ask Me Anything) on Discord are effective ways to generate leads. It's important to recognize that crypto communities are diverse, with subcultures and shared audiences. For instance, "Link Marines" and "Bitcoin Maxis" may not frequent the same spaces, whereas the "Doge Army" and "SHIBArmy" likely share participants. Understanding these nuances is key.

Participating in Web3 events

Unlike the early days of crypto, online communities now extend into the real world. Your target audience is both online and offline. To connect with them, you need to be present on the ground.

Attending Web3 events, meet-ups, conferences, and hackathons allows you to put faces to names, building trust and a reputation with potential clients. People feel more comfortable when they can associate a face with a company. Web3 events are held throughout the year worldwide, making them relatively easy to find. If you have trouble locating relevant events, searching for a crypto events calendar can help.

Malak Albaw, our Business Development Manager, represents us at various conferences and events globally, connecting us with Web3 startups seeking an experienced development team. With her expertise and passion for the Web3 world, she significantly contributes to our growth by identifying and engaging with potential clients.

In our recent interview with Malak, she said that finding clients in Web3 involves understanding their stage—whether they're building an MVP, expanding a team, or fundraising. Blank, as a digital agency, addresses challenges like reducing engineering costs. The early stages of Web3 offer ample opportunities for both professional and personal growth.

Retaining clients in Web3

Building strong relationships and ensuring client satisfaction are vital for retaining clients in Web3. Trust and a good reputation are essential for gaining more clients in the future. We aim for long-term successful collaborations. Some of our Web3 projects that we are particularly proud of are electric.film, a film-inspired NFT collection; Kitsumon, an online multiplayer NFT game; Endemic, a social NFT marketplace; and The Lokals, another captivating NFT collection, BlackDragon, a crypto-investing platform, House of Goblins an NFT game on the Polygon network.

Client feedback is invaluable to us and drives our continuous improvement. By understanding what we did right and where we can enhance our services, we ensure our evolution aligns with client needs. Here are some Clutch reviews from our clients:

“Their very friendly and casual approach to handling the project in an adaptive way was impressive.” - Simon Jaquemet, Co-founder, electric.film

"Working with a company that operates on this level is always a breath of fresh air." - Ivan Piton, Product Manager, Polycode Technology

"The level of proficiency and mastery their programmers exhibited was genuinely exceptional." - Sanjay Patel, CTO at 0x1a4 Technologies

Lets make your Web3 innovation a reality

Finding clients in the Web3 space can be challenging, but it is undoubtedly worth it. We encourage anyone interested in this field to start building products in Web3 and contribute to its growth. If you have an idea and need an experienced development team to bring it to life, contact us, and we’ll get back to you shortly. Let’s turn your Web3 idea into a digital experience!